Transforming 27 Savile Row​

The development of 27 Savile Row is focused on creating a sustainable, thriving new office building with a restaurant at ground floor, which includes affordable workspace and improved public realm, giving a new lease of life to the northern end of Savile Row. 
For the past year, we have been consulting the local community, Westminster City Council and all interested parties on a planning application. As a result of feedback received, the plans have evolved, comments incorporated, and changes have been made.   
The planning application has now been submitted. You can view the updated proposals and the changes that have been made below.

Play Video

*CGIs in this film do not represent revised designs.  


For the past two centuries, Savile Row has been globally synonymous with premium bespoke tailoring. The street name itself is a widely recognised international brand, and the area is home to many of London’s principal and oldest tailoring houses. It remains today the premier street in the world for bespoke and made-to-measure suits, adding to London’s appeal.

However, it is currently a street of two halves. The southern end of Savile Row is a lively destination, with Ceconni’s, the Royal Academy of Arts, inviting shop frontages, and high quality public realm. The northern end of the street lies in stark contrast where street-front activities are limited and where the lack of investment in the area’s public realm is plainly evident. We believe there is an opportunity to change this and transform the northern end into one befitting the character of Savile Row.

27 Savile Row is a purpose-built police station which closed for public use in 2017. With its municipal purpose long gone, it remains vacant and its imposing inactive façades do not contribute to the retail character of the area.

There is an opportunity to sustainably develop the site into a mixed use building consisting of a world-class office space, a new restaurant, and affordable workspace/training floorspace along with much-needed public realm improvements, to bring life and commerce to the northern part of this important street.


Create a Grade A office building with a vibrant new restaurant and affordable workspace for training/apprenticeships 

Reduce the embodied and operational carbon to target the highest BREEAM Outstanding rating 

Deliver a sustainable landmark building befitting the location, setting a WELL Platinum standard for the health and wellbeing of its occupants 

Bring life to the rear of the building and contribute to improved public realm

Transform the northern end of Savile Row, generating footfall and bringing new visitors to this iconic street 

Play Video

*CGIs in this film do not represent revised designs. 

The case for redevelopment

Formally the West End Police Station, this now obsolete building has an imposing and inaccessible ground floor and inactive façades. The building has a complex internal organisation that is derived from its former use. In its present form, the building would not be suitable as a modern-day metropolitan police station.

There is an opportunity to create a contemporary mixed-used building, providing Grade A, future-proofed office accommodation and a lively activated ground floor with a restaurant that will make a significant contribution to the area’s public realm.

Utilising innovative construction techniques, the embodied carbon in the new build would be similar and no greater than a retrofit.

We have tested numerous scenarios of retrofitting the existing building and propose a sustainable replacement that mitigates the carbon impact of redevelopment.

Our Proposals

A sensitive design that respects the heritage of Savile Row

Exemplar sustainability credentials targeting BREEAM Outstanding

Modern future-proofed new office space

A new restaurant bringing life and attracting footfall to this end of Savile Row

Public realm improvements on Boyle Street and Old Burlington Street

Improved biodiversity

Promoting health, targeting WELL Platinum. End of journey facilities

Celebrating the craftsmanship of the Savile Row tailors, providing affordable workspace for training/apprenticeships

Thank You

For the past year, we have been working in partnership with the local community to deliver a building everyone can be proud of:

We held 14 meetings with local groups to gather direct feedback

3,000 letters delivered to the local community

This consultation website went live

We held a public exhibition on the plans

300 doors knocked on

Thank you to everyone who provided comments.  You can see how the scheme has evolved by clicking on the link below.  The application has now been submitted to Westminster City Council and will be determined in due course.  

If would you like to be kept up-to-date with our plans to transform 27 Savile Row, then please leave your name and email address below.